The oldest and busiest market in Hoi An, offering fresh produce, local street food, fabrics, and handicrafts along the Thu Bon River waterfront.
Hoi An Market (Cho Hoi An) is the central marketplace of the ancient town, located along the Thu Bon River. It's the go-to spot for locals and travelers alike to shop for fresh seafood, tropical fruits, vegetables, hand-made lanterns, silk fabrics, tailor-made clothing, and traditional souvenirs. The market buzzes with activity from dawn, when fishermen bring in their catch, through the evening when food stalls illuminate the riverside.
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What to know before you go
- Hoi An Market has been the commercial heart of the town for centuries. Situated along the Thu Bon River, the market comprises two sections: an indoor wet market selling fresh seafood, meats, and produce, and outdoor stalls lining the surrounding streets with clothing, lanterns, and handicrafts.
- The best time to visit is early morning when the freshest seafood and produce arrive. Local cooks can often be found selecting ingredients for the day's meals, and the atmosphere is at its most authentic. Street food stalls offer cao lau, banh mi, and fresh fruit juices at very local prices.
- The market also functions as an unofficial tailoring hub — neighboring shops can produce custom garments in 24–48 hours, drawing visitors who want bespoke silk dresses, linen shirts, or traditional ao dai.
Good to know
Culture, safety & access
Culture & etiquette
Crowd: Busiest in the morning (6–9 AM) and evenings; quieter mid-afternoon.Best season: Year-round; dry season (Feb–August) is more comfortable.
Prices are often negotiable for clothing and handicrafts; food stalls have fixed prices.
Safety & health
Stay alert for motorbikes on surrounding streets.
Weather
Open-air sections can be hot mid-day; carry water and sunscreen.
Accessibility
Mostly flat and walkable; some crowding and narrow aisles may be challenging with strollers or wheelchairs.
Visitor Guidelines
Bargaining is expected for non-food items; be polite and smile.
Safety Notes
Keep an eye on personal belongings in crowded areas.